|
Bio Summary:
|
In 2005, Joda Joy Wunderlich was diagnosed with breast cancer. Her stylist, Josif Wittnik of Salon CTI and Salon Professionals Academy, knew how hard it would be for her to lose her beautiful, long, strawberry blonde hair. He immediately leapt into action and was able to provide her with a realistic hair system (wig) that was undetectable. Joda was able to focus on her treatment privately, without the worry of being asked about her illness by strangers and casual acquaintances.
After Joda went into remission, she and Josif would often talk about how the hair system had helped her through the toughest time in her young life. Insurance companies RARELY cover the cost of wigs for cancer patients, deeming them “cosmetic”, however anyone who has gone through chemotherapy knows they are anything but! Realistic and comfortable wigs are very expensive, Josif and Joda dreamed of finding a way to provide other cancer patients the same gift.
Then one day in mid-2011, their dreams seemed suddenly achievable! Josif, an internationally known stylist, was on an overseas trip and happened to mention Joda’s story to one of his business contacts. Together, they worked out a deal to bring the cost of realistic wigs down to a reasonable level, specifically for distribution to cancer patients. Joy Rising was born!
|